Gum & Adhesive Manufacturers · Workflow Automation

Dealers kept ordering while old bills stayed unpaid

Corrugation gum & adhesive manufacturer · ~₹8 Cr turnover · South India

The situation

Orders came from dealers over phone and WhatsApp. Dispatch had no view of outstanding, so material kept going to dealers with 120+ day dues. Batch records were on paper, so customer complaints about performance could not be traced.

What we put in place

  • Dealer credit limits with automatic order hold
  • Scheduled WhatsApp payment reminders before and after due date
  • Batch record with viscosity and QC values, linked to dispatch
  • Container issue and return tracking

What changes

  • No dispatch to over-limit dealers without approval
  • Collections became regular instead of month-end firefighting
  • Every complaint traced to a batch in minutes

This is a representative case based on situations we commonly see in Indian factories. Company details are withheld and figures are typical ranges. Your results depend on your factory, and we will estimate them with your real numbers.

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