The situation
The company paid for portal listings and attended exhibitions, but enquiries were handled by one busy sales executive. Many leads were never called; others were called once and forgotten. Most business still came from five old customers.
What we put in place
- All enquiries from portals, website and exhibitions in one list
- First reply within minutes, then scheduled follow-ups
- Outreach to similar buyers in target regions
- Monthly report: which source brings real orders
What changes
- Every enquiry gets a reply and follow-up
- The sales executive works only on interested buyers
- Clear view of which lead sources are worth paying for
This is a representative case based on situations we commonly see in Indian factories. Company details are withheld and figures are typical ranges. Your results depend on your factory, and we will estimate them with your real numbers.